We don’t do live or in-person training
We build online courses and academies that train on their own, every day. That’s a different craft — and it’s ours.
Three acts: how to design a course that actually changes what people do
We write the way someone who has taught a class — and failed at it — talks. And we design the same way. This method came from years of watching technically flawless courses change nothing. The structure is simple; the hard part is sticking to it.
What is the 3-act method?
It’s the narrative and pedagogical structure behind every course and every academy we design: first the tension (naming what isn’t working), then the trial (practicing and failing in a safe environment) and finally the return (going back to the operation with something usable). It comes from the way people actually learn a craft — not from a manual’s table of contents.
ACT 01
Tension: name the pain before the solution
Every course of ours starts where it hurts the person taking it: the sale that fell through, the customer who walked away, the class where nobody raised a hand. If participants don’t recognize the problem as their own in the first few minutes, the rest of the course is paperwork. That’s why the diagnosis isn’t a formality: it’s the raw material of the design.
This also keeps the content honest. A course doesn’t carry “everything the expert knows”; it carries what resolves the chosen tension. Everything else gets in the way — and cutting it is half of our job.
Trial: practice and fail at no cost
At the center of every course there is practice with decisions: cases, simulations, scenarios with consequences. Participants get things wrong where getting things wrong costs nothing — and receive feedback that explains rather than scolds. We show the messy work: failed attempts teach more than the perfect example.
This is where artificial intelligence genuinely adds value: conversational practice, immediate feedback, paths that adjust to how each person is doing. AI does the heavy lifting; the pedagogical judgment — what to practice, what to assess, what to forgive — comes from humans who have taught real classes.
ACT 03
Return: come back with something you can use on Monday
Every program ends in a usable piece: the sales script tuned to your product, the lesson plan ready for a real group, the process executed without supervision. We don’t collect diplomas: we collect evidence that something changed in the operation. That evidence is also what you report to leadership.
What we DON’T do (and why)
We don’t sell off-the-shelf courses
You’ve already tried generic, and you know how that ends.
We don’t upload your PDFs to an LMS
That’s not an academy; that’s a filing cabinet with a password.
We don’t promise AI magic
We use it where it adds value, and we always review its work. A bad course generated fast is still a bad course.
THE CRAFT
Who is behind the method?
Oliver Barona, senior instructional designer: over 15 years designing learning for companies, publishers and institutions — UNAM, Santillana, SM Ediciones, Pearson, Editores Mexicanos Unidos, Talentoría —, over 120 projects delivered, content that has reached more than 3 million people and first place in the 2025 iSpring International Course Creation Contest.
DIsruptIA is the company where that craft becomes a team and a system: instructional design, production and technology under one method. You can see the work in the case studies and in the portfolio.
- Years in the craft
- 15+
- Projects
- 120+
- People reached
- 3M+
- iSpring international
- 1st place
The method works when it’s applied to a real case: yours
Tell us what you want to teach and to whom. We’ll tell you, honestly, how we’d design it in three acts — and what deliverable you’d have in the first month.